Director of Marketing

Company: Charles Lea Center
Location: Spartanburg
Posted on: February 19, 2026

Job Description:

Job Description Job Description Salary: $115,000-$120,000 Make a Difference Every Day Join the Charles Lea Center as a Director of Marketing The Charles Lea Center is dedicated to supporting individuals with disabilities through innovative services, compassionate care, and community inclusion. We are seeking a strategic and creative Director of Marketing to elevate our brand, expand our reach, and drive our mission across the Upstate SC region and emerging markets in Tennessee and North Carolina. WhatWe Offer: Competitive Pay: $115,000-$120,000 Consistent schedule: 1st Shift Weekday Paid training and growth opportunities Outstanding Benefits: Medical, dental, vision, and life insurance 401(k) retirement plan Paid time off (PTO) Sick Leave Tuition reimbursement Free onsite wellness clinic About this role: The Director of Marketing leads the strategy, development, and execution of marketing, communications, and event initiatives that enhance the visibility and impact of the Charles Lea Center. This role manages organizational branding, messaging, digital presence, public relations, and major event leadership. The Marketing Director plays a key role in supporting recruitment efforts, launching new services or programs, and strengthening community engagement. Key Responsibilities: Strategic Marketing & Planning Develop annual and long-term marketing and communications plans aligned with organizational goals. Identify target audiences and build strategies to drive awareness, engagement, referrals, and partnerships. Support growth in TN and NC through localized outreach and brand expansion. Develop marketing strategies for new service brands. Brand & Communications Management Maintain brand standards and ensure consistent messaging across all platforms. Develop key messaging supporting mission impact, services, and donor engagement. Provide communication support for executive and organizational announcements. Ensure content reflects dignity, inclusion, and respect for individuals and families served. Digital Marketing & Website Oversight Manage website content strategy, accuracy, accessibility, SEO, and regular updates. Oversee social media planning, campaign execution, and digital engagement. Lead creation of digital and print marketing content, including graphics, presentations, brochures, and reports. Coordinate photography and videography to support storytelling and recruitment. Event Strategy, Planning & Execution (Leadership Role) Lead planning, promotion, and execution of major organizational events, including: Annual Meeting Nature Preserve at Lake Blalock Opening Celebrating Excellence Awards Ceremony Staff Longevity Awards Additional events as assigned Responsibilities include developing marketing plans, managing logistics, coordinating vendors, creating promotional materials, overseeing media communication, and leading event branding. Community Engagement & Recruitment Support Develop materials for community presentations, outreach events, and workforce recruitment. Support HR recruiting through employment branding and job marketing strategies. Coordinate with Human Resources to strengthen candidate engagement and workforce messaging. Public Relations Build relationships with media outlets across SC, TN, and NC. Write and distribute press releases; coordinate media coverage for major announcements. Support crisis communication planning and response as needed. Marketing for ForProfit Initiatives Support branding, messaging, and marketing campaigns for new revenuegenerating ventures. Ensure clear differentiation between nonprofit and for-profit messaging while maintaining brand integrity. Analytics & Reporting Monitor key metrics across digital platforms and campaigns. Use analytics to refine strategies and optimize engagement and reach. What Youll Need: Minimum age: 18 Bachelors degree in Marketing, Communications, Public Relations, Journalism, or a related field (required). Minimum 10 years of progressive experience in marketing/communications (nonprofit preferred). Experience managing branding and multi-channel marketing campaigns. Experience with content management systems (CMS), digital communication tools, and SEO. Proficiency with Microsoft Office and marketing platforms (e.g., Canva/Adobe, email marketing tools, social schedulers). Experience marketing services in human services, healthcare, hospitality, or mission-driven organizations (preferred). Ready to Apply? If you're ready to make a difference and grow in a meaningful career, wed love to meet you! Fill out our quick, mobile-friendly application today and take the first step toward joining a team thats changing lives.

Keywords: Charles Lea Center, Johnson City , Director of Marketing, PR / Public Relations , Spartanburg, Tennessee